Cebupot
Cebupot is the portal website for various information about Cebu, specialized for Japanese tourists and visitors. As reading their webpages, Philippine DOT seems intending to increase the number of female tourists from Japan. I also found that they DOT has been giving an attention mostly to travel agent industry in Japan. It's obvious that putting CM on TV and such cost a lot, but there's another way to promote travel for the Philippines to travelers other than travel agencies.
Many of Japanese frequent travelers got bored to travel for Hawaii, Guam, Saipan and other places already, Philippine would be able to be more attractive for them now I believe. Besides, to let more visitors come, DOT and people of the Philippines should do something now, to change the atmosphere of NAIA, and eliminate rude taxi drivers, security guards and even some bad airport officials hate to, if they really wanna have more visitors from Japan.
Cebu seems okay, but I know some people saying "Philippines? I won't go there anymore because...." adduceing those reasons.
Hmmm, I'm not sure if those bad and rude ones still exist or not, because it's been over 6 years or so since when I went to the Philippines last time. I hope such ones no longer exist...